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Village Green has two locations in Rockford, Illinois.

Village Green Home and Garden was founded in 1965, by the late Laurence Smith and William Swadley. Our company is proud to be locally owned and operated for
over 50 years. Throughout the years the company has grown into 2 locations, on
North Main Street and Riverside Blvd. The North Main location is a traditional
garden center and greenhouse and our Riverside location features Northern Illinois
largest garden center and one of the largest Casual Furniture Showrooms in the
United States. At Village Green, we are committed to helping customers make
their spaces at their home more beautiful. Our goal is to inspire you to make your
home the perfect expression of your personality, inside and outside, while
providing the best quality plant material, goods and service!

Laurence Smith Owner of Village Green
Jessica Salisbury CEO and Creative Director of Village Green

Village Green is an award winning company
Named Top 5 Casual Furniture Retailers in 2014, 2015, 2017, 2018, 2019, 2020
What Rocks Rockford Garden Center 2019
Lifetime Achievement Award Winner in
2018- Laurence Smith
Mary Fruehauf Retail Genius Winner in 2018
Rockford’s Best Garden Center and
Nursery in 2018
Named America’s Best Causal Furniture Showroom in 2016- Apollo Award
Recipient
Casual Living’s Best Merchandising Award in 2011, 2012, 2015
Team VG is honored and committed to continue on the legacy of the late Larry Smith. We remain committed to our community, our industry and most of all the,
loyal customers of Village Green.



