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VG For A Cause

The Full Story

Here at Village Green we love being a part of the Rockford small business community, and it's important for us to continue to support local causes that make a difference for the people, animals, and environment in our area.  Over the years we've supported various causes through fundraisers and events, and we are looking to amp that up going forward!  Here you can find all of the upcoming info on the upcoming causes we are supporting, and how you can get involved!

We want to support causes that are important to Team VG!  If you have a local cause that you are involved with or that is important to you feel free to fill out the form at the bottom of the page!  

Beautify Veteran's Memorial Circle Project

Village Green is proud to participate in this project that honors local veterans, as well as beautifies part of our community that is close to home for our North Main location.  Village Green will be donating plant material to the project, as well as sharing ways to get involved with customers and staff.  Read all about this important community project below!

Learn about how you can get involved HERE

You can make a financial donation HERE


From the Veteran's Memorial Circle Website: 

Just west of the Rock River near downtown Rockford, Illinois – at each quadrant of the roundabout where Main and Auburn streets intersect – is a plaque that tells the story of local veterans. Together, the plaques cover service and sacrifice from the Revolutionary War to the present. Erection of these plaques in 2014 made this historic crossroads Veterans Memorial Circle.


To transform this unusual and easily missed memorial into a fitting tribute to Winnebago County veterans, we – an ever-growing group of neighborhood volunteers – adopted the grounds in and round Veterans Memorial Circle in 2019 as a community beautification project.


-In May 2019, more than 300 volunteers gathered on one day to plant almost 6,200 annuals and perennials, bringing stunning color to the center of the circle and the surrounding streetscape.

-In 2020, during the early phases of pandemic lockdown, we worked in small and distant groups. In six sessions over a month’s time, we planted more than 7,000 flowers.

-In 2021, still amid COVID protocols, we again worked in small, socially distant teams. In four sessions over a week’s time, we planted 8,988 flowers. And during the summer-long drought that followed, we kept all those flowers alive and blooming, watering nine hours a day every other day for three months.

Together we can make 2022 the best display yet!

Why is this project so important?

"We want veterans passing by this area to know their community cares to step up and honor them.  What prompted our action to reclaim this neglected memorial was awareness of the suicide rate among newer veterans. Reading that community indifference can be a factor was something that did not sit well with us. We had to show that Rockford cares.


We organized to make this memorial a place that’s welcoming and respectful.  With a parade of color that lasts from early spring to late fall, we want this spot – the prettiest public space west of the river – to be where veterans see and feel a community’s gratitude."

- Friends Of Veterans Memorial Circle

You can get involved!

This project is FULLY funded by community donations.  Not one penny of tax dollars has been spent on this project- ever.

  • This is all the work of volunteers!

  • This project is 100% privately funded, with no major benefactor – just a lot of people giving what they can.

There are many ways to get involved in this community project!  

Learn more about how you can donate your time and help with planting HERE

You can make a financial donation HERE

Tell us about your favorite local cause!

We want to support local causes that are important to Team VG.  Share some information about a local cause or organization that is important to you below.